The Future Of Media and The News

David Trammel's picture

Interesting bit of future prediction. Could be useful if your story needs input from the in story media or new services like mine will.

"Is the Media Doomed? - From a Big Tech crackdown to the rebirth of local news, 16 future-minded thinkers predict where journalism will be in 15 years."

"It's almost conventional wisdom right now that the news media is in a fast-moving crisis, with mainstream news sources collapsing and Americans increasingly divided not only in what they read, but even what facts they choose to believe. How much worse will it get? Or is there a way out?

The changes in the media industry make it nearly impossible to guess. When POLITICO was born 15 years ago, a digital-first politics site was considered downright disruptive in Washington, D.C. Today, that sounds almost quaint compared to what was on the way: Facebook was a baby, and Instagram was just a twinkle in a code developer’s eye. “Pandemic” meant the Spanish Flu of 1918 — and “Zoom” was a kids’ show from the ’70s. Information now flows in ways nobody was even considering in 2007, and over the next decade and a half, media is poised to change even more dramatically."

Interesting observation among the predictions:
"By 2035, most adults will have no memory of a time before polarized cable news coverage, Instagram, Snapchat, TikTok and endless other attention-grabbing media sources yet to be invented. Media consumers will be divided into three groups. A dwindling cohort will remain moored in trusted and traditional news brands they encountered through their parents, educators or a firm appetite for solid information. Most Americans will be in the swollen ranks of the informationally adrift — those lacking the means or energy to discern meaningful signals amid a cacophony that encompasses serious journalism, opinion writing, perpetual hot takes, corporate advertising, paid promotions, bloviations, disinformation and propaganda campaigns, much of which is deliberately disguised to sound like something else. A final group will be informationally marooned — in the thrall of conspiracy theories and fakery reinforced by the archipelago-like fragmentation of social media that makes them almost impossible to reach with the truth."

Local news will always find a market.
The issue is it *HAS* to remain local.
Local is labor-intensive (attending school board meetings!), often boring, and depends on connections in your local community. It's the least glamorous aspect of news ANYWHERE. The profit margins are tiny, but they do exist.

Yet people do want to know what's happening in their community.
They'll even pay for it, IF you've got a decent local weekly paper with an owner who understands that local means local.

We've very blessed here with The Sun, a local, weekly newspaper. They don't cover anything that happens outside our immediate area unless a local citizen is involved.